The more information you have about contacts, the more effective your marketing will be. With advanced segmentation you break down contacts by likes, buying behavior and similar demographics. That way you can send relevant messages to the right recipient.
Many times the same content is not ideal for all your target audiences.
For example: you might send a different email to customers and non-customers, with different, dedicated offers.
Attract attention with a relevant message, thanks to marketing automation!
What are you interested in knowing? Segment contacts by age, gender, profession, or set up a geographic filter that allows you to send only to those who live in that specific area. You can also filter contacts by website activity or interaction with your campaigns. The possibilities are virtually endless!
What are you interested in knowing? Segment contacts by age, gender, profession, or set up a geographic filter that allows you to send only to those who live in that specific area. You can also filter contacts by website activity or interaction with your campaigns. The possibilities are virtually endless!
With digital loyalty cards you can know how much your customers spend. Send diversified campaigns depending on the spending range.
Your goal is to drive more and more customers to spend more by sending SMS, emails and dedicated promotions!
Lead scoring is a score associated with each contact that indicates when that lead is “hot,” that is, interested in your company.
Use lead scoring to segment contacts and divide them into lists: for example score between 0 and 50 on the “not very active” list, score over 150 “very active.”
Are you a B2B company? Knowing the profession of your customers helps you send relevant content. Let's take an example: you organize training courses and one part of your customers are college students, one part freelancers and one part entrepreneurs. For each of these categories, send targeted campaigns that will capture their interest!
As your lists grow, put your work to good use right away. Set up welcome series and start communicating with new contacts. Inform them of news, send them discounts and promotions. Staying close to your customers is the first step to increasing sales.
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